Investors and business partners don’t just back ideas—they back people and brands they trust. And in the current crowded marketplace, trust isn’t built with PowerPoint slides and long-winded proposals. It’s built with video content.
Here’s a hard truth: 72% of people prefer video over text when learning about a product or service. If your pitch isn’t visual, you’re missing out on a powerful way to engage, persuade, and win over potential backers.
VIDEO CONTENT THAT HELP BUSINESSES ATTRACT INVESTORS
The right video can showcase your vision, demonstrate credibility, and create an emotional connection—all in just a few minutes. But how do you do it effectively? Here’s how.
1. Product Demo Videos – Show, Don’t Just Tell
Investors and business partners want to see your product in action. A well-executed product demo video can clearly explain how your solution works and why it stands out.
- Demonstrate usability. Show real people interacting with your product or service.
- Highlight key features. Focus on what makes your offering unique and valuable.
- Make it short and impactful. Keep it under two minutes to maintain engagement.
2. Testimonials and Case Studies Video Content – Build Credibility with Real Success Stories
Investors and partners trust businesses with a proven track record. Testimonial videos featuring satisfied customers or case studies showcasing real results can be highly persuasive.
- Feature real clients. Let happy customers speak about their positive experiences.
- Use numbers to validate success. Show how your business improved revenue, efficiency, or customer satisfaction.
- Keep it authentic. Over-scripted testimonials feel fake—let people speak naturally.
A great example is mPharma, a Ghanaian health-tech company. By sharing testimonials from partner pharmacies and case studies on improved drug accessibility, they’ve gained trust from investors and business collaborators worldwide.
3. The Founding Story – Inspire Confidence with Your Journey
People invest in passion and vision. A founding story video helps investors and business partners connect with the heart of your business.
- Explain why you started. What problem were you trying to solve?
- Show your struggles and wins. Be transparent about challenges and breakthroughs.
- Include personal moments. Investors want to see the human side of your journey.
For example, Caveman Watches owner Anthony Dzamefe uses storytelling to highlight his journey from a small idea to becoming a major player in the Ghana watch industry. This personal touch makes his brand more relatable and investable.
4. Business Story Video – Showcase Your Vision and Impact
A business story video goes beyond the founding journey and gives investors a broader view of your company’s mission, culture, and long-term goals.
- Highlight your impact. Show how your business is solving real problems.
- Feature partnerships. Showcase collaborations with key brands or stakeholders.
- Make it visually compelling. Use high-quality footage and engaging visuals.
For instance, EV Ghana, a leading electric vehicle (EV) supplier in Ghana, effectively uses business story videos to highlight how its business operates. By demonstrating its impact, it attracts investors who believe in its mission.
5. Team and Expertise Video – Build Trust by Showcasing Your People
Investors don’t just back businesses; they back teams. A strong team video content helps showcase the expertise and passion behind your brand.
- Introduce key team members. Highlight their skills, experience, and roles.
- Show the company culture. A collaborative and passionate team is attractive to investors.
- Demonstrate leadership. Founders and executives should share their vision and expertise.
A great example is Nalo Company Limited, a Ghanaian tech company. Their team videos highlight their deep tech knowledge and commitment to innovation, making them more attractive to business partners and investors.
Final Thoughts On Video Content
Video marketing isn’t just about flashy video content. It’s a strategic tool to attract investors and business partners. A well-produced video can tell your story, prove your market potential, and showcase your team’s expertise while creating an emotional connection.
Ready to create an investor-winning video? SacreFilms specialises in high-impact video production tailored for businesses looking to grow. Let’s bring your vision to life!