Media buying is the strategic process of purchasing advertising space or time to deliver a message to a target audience. This involves negotiating and securing ad placements across various media channels, such as television, radio, print, digital platforms, and more. The goal is to optimize the reach and impact of a marketing campaign within a specified budget.

Media buyers analyze audience demographics, choose the most relevant platforms, negotiate favorable rates, and ensure efficient placement to maximize the campaign's effectiveness. In essence, media buying is a key component of a comprehensive advertising strategy aimed at connecting brands with their desired audiences through carefully selected and well-placed media outlets.