Press Release
A television (TV) program that seeks to induce social and behavioural change among the youth through influential persons in society was launched in Accra over the weekend.
Dubbed “Lucky Trip,” it is produced by Sacrefilms Multimedia in partnership with the Ghana Health Service (GHS), the United States Agency for International Development (USAID), and CFAO Motors.
The third season will feature celebrities including Elikem Kumordzie, James Gardiner, Efe Grace, Roselyn Ngissah, and Fiifi Coleman.
Speaking at the launch, the Deputy Director of the Health Promotion Division at the GHS, Mrs. Mabel Asafo, said the TV program is in line with the GHS’s mission to promote healthy behaviours, lifestyles, and comprehensive actions that target the very fabric of the nation’s health.
She explained that the GHS is committed to using more innovative ways to promote healthy living, hence the importance of the TV program “Lucky Trip.”
“We aim to make healthy living attractive and, dare I say, ‘trendy’ by leveraging the influence of prominent Ghanaians who are celebrities but role models for our youth,” she explained.
Mrs. Asafo added that Sacrefilms understands the importance of the GHS’s mandate, hence the partnership with them.
“They understand that storytelling has the power to shape perceptions and alter behaviours. Through their creative prowess, we can amplify our message, engage the masses, and ignite conversations that transcend screens and resonate deeply within our communities,” she stated.
The Acting Health Office Director of USAID, Mr. Stephen Dzisi, said the TV program will combine education and entertainment to effect behavioral change.
“The episodes will shed light on vital topics such as adolescent health, family planning, nutrition, gender equity, disability inclusion, and how we are adapting to life with COVID-19,” he said.
Mr. Dzisi added that as part of USAID’s commitment to ensuring healthy living in Ghana, it has collaborated with the GHS on various programs such as “You Only Live Once” and “Good Life,” and will continue to collaborate with the GHS in the future.
“These examples of edutainment give us 360-degree, surround-sound messaging on television, online, and on the radio, and are paired with interpersonal communication at the community level. We take great pride in our collaboration with the GHS and Ghanaian influencers to make this show a reality,” he said.
The Chief of Party for the Accelerating Social and Behaviour Change (ASBC) Activity, Mr. Joshua Kweku Ofori, said the TV program is not only an embodiment of entertainment but also the potential for tangible change within the society.
“Our journey with Lucky Trip Season 3 is a testament to the incredible partnership we’ve established with the GHS. The synergy between our organizations underscores our shared commitment to driving positive behaviour change for the betterment of Ghana’s citizens,” he said.
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